Content Marketing Specialist
Goldenmace IT Solutions has openings…
Required CONTENT MARKETING SPECIALIST
- Accountable for all initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions to deliver an effective strategy to met the business objectives at the lowest possible cost
- This role requires a brand publisher mindset. Create the our audience is looking for and then to optimize the path to conversion
- Editorial requirements include basic SEO understanding, categorization and structure, development, distribution and measurement. Development of editorial governance so is consistent with our brand voice, style and tone.
- Channel management of digital hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which and approaches work on each and why
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Management of all creative resources including designers, writers, and other agency personnel
- Integration of programs with brand campaigns to drive brand to demand.
- Executive presentations on the program approaches and results will be required.
- BA/BS or equivalent working experience
- Experience creating for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and ho to create it
- Ability to analyze and present and social performance
- Experience with wordpress, Google analytics, Slideshare, and the top social channels
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
|Job Category||Sales & Marketing|